Article: https://searchaws.techtarget.com/feature/Amazons-sustainability-initiatives-Half-empty-or-half-full

No stranger to controversy, Amazon finds itself in the midst of an intractable contest between environmental activists and its mission as a profit-driven business. The battle has raged back and forth for years and shows no sign of abating, despite a recent spate of initiatives by the retail and cloud giant in a bid to claim the mantle of environmental leadership.